F is for Pininfarina ?!?!

I have occasionally wondered why Pininfarina's logo is a crowned "f" and not a "p".

A Very Short History:

• 1893 - Battista Farina was born the youngest of 11 children and was quickly nicknamed "small" or "pinin" in Turinese dialect.
• 1904 - At 11 years old started working in his brother Giovanni's body-shop
• 1930 - Founded "Carrozzeria Pinin Farina". Carrozzeria = "Auto body" (very creative)
• 1961 - Italian President and Minister of Justice authorize the change of his last name to Pininfarina "in consideration of his achievements in social and industrial activities".
• 1966 - Battista "Pinin" Farina died.

He really did seem to be a noble character from the small amount of research that I have done. Not only has he left an indelible legacy on the auto industry, but he travelled extensively and dedicated a lot of his time to charitable and cultural works. Pinin was also a bit of a film maker, which sounds like my next challenge...